This issue of The Masses, Vol. I, No. 9, published in September 1911, delves deeply into the principles and practices of cooperative economics as a means for social reform. Central to this discussion is the idea that co-operatives offer a way for both workers and farmers to collectively combat economic pressures by banding together for mutual benefit.
The magazine presents an account of how farmers in Holland transitioned from individualism to cooperation when they were faced with changing conditions in their dairy industry. Faced with the introduction of creameries offering higher prices, these farmers organized co-operatives to sell milk directly to grocers, thereby eliminating middlemen and increasing profits.
Another significant topic is the contract system, which allows cooperatives to create an additional source of income by negotiating deals with merchants for rebates on purchases made by their members. This approach serves not only to bring in revenue but also encourages merchants to advertise the co-operative stores.
The publication’s focus on cooperative economics underscores The Masses’ commitment to promoting socialist ideals and envisioning alternative economic systems that challenge capitalist structures of exploitation.